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| hermiu.com |
The Chinese Intellectual Property Office has renewed the "Scotch whisky" trademark, together with its Chinese translation (苏格兰威士忌), for an additional period of 10 years.This means that the term will benefit from protection, discouraging misuse of the name on locally produced fakes and imitations, until 2028. For many years the SWA has worked closely with the British Embassy and Chinese authorities to crack down on locally produced spirits falsely described as “Scotch”. It has dealt with around 200 brands of fake “Scotch” and challenged more than 100 trademarks featuring Scottish words and images that companies have applied for “in bad faith” for use on their Chinese made products.
News source- The Drinks Business
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